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U Squared Interactive welcomes Starting Point Behavioral Healthcare

U2 Interactive is delighted to welcome Starting Point Behavioral Healthcare as a new customer.

Laureen Pagel, CEO of Starting Point Behavioral Health said "Our partnership with U2 Interactive and the introduction of Beating the Blues to our array of evidenced-based practices has been a goal for the past year. The implementation of Beating the Blues will enhance our service delivery model, allow us to serve more clients, and improve outcomes for those suffering from depression, anxiety, and other mental health problems. We are very excited for this opportunity."

John Smith, Chief Operating Officer at U2 Interactive, said "I am very excited at the opportunity to work with Starting Point and look at how they can integrate Beating the Blues into their community services. Their passion to deliver the very best service to their clients will ensure that we get the outcomes we are looking for and that can use this as a model for demonstrating the return on investment that it is possible to achieve by utilizing computer delivered treatments."

U Squared interactive recently launched a white paper in partnership with Open Minds to help Insurers and Providers in the US identify the return on investment (RoI) of using Beating the Blues within their services.

"From the payer perspective, the ROI numbers for CCBT are impressive," said Monica E. Oss, the chief executive officer of OPEN MINDS and one of the advisors to the model development process. "Depending on the health plan size and the length of time to ROI, the return ranges from twice to ten times the initial investment in CCBT - in just reduced mental health treatment costs alone. And, whether the payer is a health plan, an ACO, or a medical home, the power of CCBT to improve consumer well-being and reduce unnecessary service utilization is important."

A white paper outlining the model and the model assumptions is available at no charge in the OPEN MINDS library at: www.openminds.com/library/white-papers/usquared-online-cbt-121913.htm



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